Iron Nitride magnet, plated

Steel probe

Held at the pole

Iron

Nitrogen

Drag the rotor

Build beyond constraints.

Rare-earth-free magnets. Powered by abundant elements. Made to scale with industrial demand.

CES 2027 Innovation Awards Honoree. Booth 6652, West Hall, January 6 to 9.

Move the steel probe through the field.

Iron and nitrogen.

Two abundant elements, combined through a proprietary manufacturing process. No rare earths.

Iron Nitride. A new class of permanent magnet.

From commodity feedstocks to finished magnets, we operate the full production chain under one roof.

Full scale U.S. plants underway.

Manufacturing and sampling customers from the commercial pilot plant today, on a repeatable process designed for automation and replication at scale.

  1. Pilot plant

    Minneapolis, MN. Connecting R&D and full-scale production.

  2. Sartell, MN

    1,500 tons/year full-scale plant. Ground broken September 2025, steel raised September 2026.

  3. High volume plant

    10,000 tons/year. Site selection underway.

Scalable, rare-earth-free materials for motion.

Rare-earth-free magnets for mobility, robotics, industrial motors and generators, aerospace and defense, data centers, thermal management and audio.

Applications. This section opens when we build the full site.

About. This section opens when we build the full site.

Leadership. This section opens when we build the full site.

CES 2027. This section opens when we build the full site.